By: Nicol Maciejewska
It’s obvious that fashion is linked to psychology, but some of us tend to overlook that. Fashion can be affected by important issues, such as body positivity and feminism. Fashion also has a lot to do with the way our brain is wired.
Body Positivity has been a huge movement as of late and we can see that its been affecting the fashion industry. Companies like Arie are using plus size model Barbie Ferreira for their new swim campaign. Also, the beautiful Ashley Graham was on the cover of Sports Illustrated. Even Donatella Versace said,” male designers work for ideal women, but female designers work for real women.” Just remember, don’t force yourself to wear trends that don’t work for your body shape, wear what makes you comfortable and what fits your body just right.
The women’s rights movement has impacted the fashion industry since the 80’s. Women in the 80’s began dressing more masculine to get rid of the stereotype that women are weak. They wore shoulder pads, power suits, and countered their cheeks to give them that powerful appearance.
What you wear can be how people perceive who you are or how you perceive yourself. People make assumptions based on what you wear, such as whether you’re competent, intelligent, or creative. People also wear charms or amulets because of superstitious reasons. Our brains get stimulated when we see something, which explains why some people are fans of retail therapy. Did you know you can study the psychology of fashion? Check out this video on British Vogue’s Youtube channel to get an inside look https://www.youtube.com/watch?v=Bi2nc_xxnvs (start video at 21:50)